Our service offerings are targeted to solve the most significant marketing issues, sales challenges and communications obstacles executives face:

Marketing Issues
  • Strategic Buyer Insight

    Too often marketers push their offerings rather than creating lasting relationships built on meeting buyer needs, wants and desires. Our Buyer Insights capability provides a critical window into buyer attitudes, emotions and behaviors.

  • Opportunity Assessments

    Todayís marketplace is too competitive to devote resources to the wrong opportunity. Our Opportunity Assessment provides analytical rigor and fact-based judgments that demonstrate the most profitable path for action. 

  • Market Organization Audits

    To achieve above average results requires exceptional marketing talent collaborating to deliver a top performance. Our organizational audits provide insights into your teamís strengths and areas for improvement.

  • Product & Service Innovation Coaching

    New products and services are the life blood of a successful organization. We provide coaching and support services that augment and collaborate with your product and service innovation teams.

Sales Challenges
  • Win/Loss Assessments

    Understanding why you win and why you lose major sales is a trait that separates the good from the best selling organizations. Our Win/Loss assessment methodology provides the accurate reasons why you succeeded or failed on big ticket sales.

  • Key Account Analysis

    Account planning is critical to sales success yet many organization sub-optimize this competency. We can help you prioritize your accounts and define long term, relationship based approaches for succeeding with key accounts.

  • Sales Messaging

    Selling organizations donít succeed unless they understand buyer needs and can articulate and convey the compelling benefits of your products and services with effective language. We can arm your people with a strategic narrative that motivates and sells.

Communications Dilemmas
  • Brand Experience Analysis

    Is the total customer experience you offer meeting the expectations of your key buyers and prospects? Our brand experience analysis services determine where you have gaps between perceptions of your brand and the reality of your delivery.

  • Agency Effectiveness

    Your communications agencies are critical partners in building your brand. Are they delivering sufficient horsepower to meet your revenue and profit objectives? Our 24 point assessment tool can shed insights into the power of your agency relationship.

  • Communications Blue Prints

    Are your communications scattershot or synchronized --- strategic or tactical. We can help you assure that your marketing communications programs are strategic and integrated and targeted to your most significant buyers.

 

 ©2012 Marion Consulting Partners