CEOs should 'get educated'
May 10, 1999
BY MICHAEL KRAUSS
The latest in a series of articles on interactive marketing leaders.
rank and serial number: Esther Dyson, 47, Chairman, EDventure
Holdings, author, pundit, networker and high-tech gadfly.
BA Economics, Harvard College, 1972; reporter, Forbes
magazine, 1974-77; computer and software industry securities analyst
1980-82; took over PC Forum from Compaq founder and venture capitalist
Ben Rosen in 1983. Publisher of high-tech newsletter, Release
1.0, globe-trotting speaker, government counselor and corporate
is the PC Forum?: A high-tech industry meeting, "with
the flavor of an annual high school reunion."
weren't the CEOs at PC Forum?: "Probably they didn't
know about it and wouldn't consider it relevant... but it is!
On the other hand, it may have been more than they are ready for,
although this is a one-size-fits-all generalization."
should "old-economy" CEOs do about the new technology?:
"The first piece of advice is just 'get educated.' Find a
grandchild or hire a teen-ager. Send e-mail, sign up for some
mailing lists, surf the Web sites of your competitors. Try sending
e-mail to lower-level employees you don't know; ask their advice!"
the Net matters: "The Net gives awesome power to
individuals-the ability to be heard across the world-the ability
to find information about almost anything.
primer on the Internet: Dyson wrote Release 2.0, A Design
for Living in the Digital Age, published by Broadway Books in
1997, a must-read for Net marketing novices.
and awards: Named one of the 50 most powerful women in
business by Fortune magazine.
marketers should take note: Dyson is a trend-setter and
a trend-identifier. She often knows where the technology marketplace
is headed before anyone else.
is a partner with Diamond Technology Partners in Chicago.
He can be reached at email@example.com.