Highland Park blogger read around the world
June 6, 2005
BY MICHAEL KRAUSS
Ed Brill, 36, is a
mild-mannered Highland Park resident with a global following:
He's a popular Chicago area blogger.
say bloggers, or Web log keepers are people with too much time
on their hands. Actually, bloggers are people like Brill who develop
Web sites like www.edbrill.com that focus on a set of issues.
case, the topics are collaboration, technology and travel. You
see, Brill is the sales unit for Lotus Notes covering worldwide
way of saying Brill is the honcho responsible for making sure
Lotus Notes software gets sold around the globe.
be living the corporate highlife in Boston or Armonk. Instead,
he works out of his home here. He's more the ascetic technology
monk than the ambitious business power broker. He keeps in touch
with his global client base through his blog.
range from discussions of new Lotus Notes features to his frustration
at being pitched to buy a product warranty on his digital thermometer
at Best Buy. Traveling for IBM in China, Brill arose at 4 a.m.
to share thoughts about the Great Wall.
The blog formula
is simple. Brill posts thoughts on his blog. Readers around the
world post reactions. Then Brill comments on the comments. It
creates a community that's far flung and valuable.
Brill would query IBM's sales force for feedback on the next version
of Lotus Notes. Sales would query customers, then send the word
back to Brill.
time-consuming and not effective," Brill says. Blogs provide
a faster cycle time.
born to blog. He's been chatting on-line since the dawn of the
Internet when Compuserve was king, and AOL was an unknown.
at the top of his game. He's one of Chicago's top business bloggers.
But he knows fame is fleeting, and the blogo-sphere fickle.
blog world is self selecting," Brill explains. "If I'm
not writing about interesting things, nobody is going to comment,
nobody is going to post. The hit count goes down. Nobody is going
to link. It's going to become obvious."
That's a lot
of pressure for a blogger especially one with 60,000 customers.
it in stride. "For me it's part of my job."
of bloggers, Kevin Kutz, technology practice director
at Burson Marsteller, the global communications agency hosts a
seminar on Midwestern views toward blogging Thursday at the Mid-America
Club. Northwestern University's Clarke Caywood and Fast Company's
Chuck Salter are among the panelists scheduled to comment on the
business and social impact of blogs.
Ed Zander welcomes Qwest Communications International CEO Richard
Notebaert to the Executives' Club podium Wednesday. Watch for
Notebaert, who recently lost his bid for MCI, to outline the future
direction of Qwest and the consolidating communications industry.
Notebaert, the Executives' Club convenes a technology conference
on the virtual workplace and boundless enterprise. Computer Sciences
Corp. Managing Director John Gentry moderates. On the dais: Patrick
Apfel, CEO, Chantry Networks; Phiroz Darukhanavala, global technology
officer, BP; John Golden, CIO, CNA; Ann Harten, CIO, SIRVA, and
Richard Lamond, senior vice president, Spherion.
the global telecommunications show, runs through Wednesday at
Information Technology Association President Fred Hoch
convenes his group Wednesday at Microsoft's downtown offices to
explore business intelligence and performance management.
global advertising director, Teresa Poggenpohl,
and CDW CMO Diane Primo headline Thursday's national
Business Marketing Association conference at the Knickerbocker
Jack Rockart is worried. Collegiate IT class
enrollments are down as much as 75 percent. The MIT senior lecturer
and Society for Information Management vice president for academic
affairs thinks America's youth are over- reacting to outsourcing
and the dot-com bust. "The demand for IT people in the U.S.
will grow," says Rockart, who's monitored trends for 50 years.
"If you think you're at all good. Go into this field"
he urges college-bound students.
Krauss is a Chicago area tech writer and consultant.